Goji – also known as Lycium barbarum - is a solanaceous herb (Solanaceae). It belongs to the type of Lycium. This plant is a neophylit and is also named Chinese wolf berry. It is used as an ornamental plant and is a part of the Chinese cuisine.
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In Central Asia, the Goji Berry, also known as the “happy berry”, is held in such esteem that the people there celebrate several festivals each year in honour of this berry. The Goji Berry is so revered because the fruit is thought to increase longevity and well-being. In Tibet, the Goji Berry is considered to be an “anti-aging berry” for beauty, and youth, energy, power and patience.
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In the Chinese tradition, Goji berries are used to counteract a chi deficit. Thus, modern science is naturally very interested in identifying the active ingredients in the Goji Berry.
In the high altitude, sunny province of Ningxia, the Goji Berries grow in the wild under natural conditions. This results in a high proportion of active ingredients in the plant.
The delicate berries of the Goji plant (Lycium Barbarum) have been treasured for centuries by the Himalayan people. These berries flourish in the tranquil valleys that are naturally protected by the Majestic Himalayan Mountains. The nutrient rich soil and the fresh mountain air guarantee nearly perfect conditions for the plant to blossom.
Goji Juice, formerly a Tibetan secret, was used in ancient recipes as a delicious-tasting elixir that provided many natural benefits.
Goji Juice is rich in naturally occurring minerals (Zinc, Calcium, Germanium, Selenium, Phosphorus, Copper and Iron) and many Amino Acids (Isoleucine & Methione). Goji Juice also provides Antioxidant Vitamins. It contains four unique Polysaccharides and Phytonutrient compounds, that work in the body as directors and carriers of the instructions that cells use to communicate with each other. These Polysaccharides are "Master Molecules" that command and control many of the body's most important defense systems and encourage good overall health.
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